What is MapleMarketing?
MapleMarketing is the Canadian-built marketing automation app inside MapleWorkSuite. It bundles AI-generated email copy, drag-and-drop campaign builders, automated drip workflows, SMS broadcasts, social scheduling, and full attribution analytics into one CAD-priced product designed for Canadian small and medium-sized businesses. Everything you need to plan, ship, and measure a campaign lives in one place - no Mailchimp + Zapier + Hootsuite + spreadsheet duct tape required.
How is MapleMarketing different from Mailchimp, Constant Contact, or Klaviyo?
Mailchimp, Constant Contact, and Klaviyo are strong international platforms but they bill in USD, host your subscriber data outside Canada by default, treat CASL consent capture as a do-it-yourself problem, and charge separately for SMS, automation, and analytics. MapleMarketing is Canadian-hosted (Maritimes and Central Canada regions), priced in CAD with no FX surprises, ships CASL-compliant double-opt-in and consent-source logging out of the box, includes SMS, social posting, and full attribution at the entry tier, and natively integrates with MapleMail, MapleContacts, and MapleConcierge so your CRM, inbox, and campaigns share one customer record.
Does MapleMarketing support Canadian anti-spam law (CASL) consent capture?
Yes. CASL compliance is built into every subscribe form, list import, and workflow. We capture and store express vs. implied consent with timestamp, source URL, IP, and a copy of the consent text shown to the subscriber. Implied-consent contacts are automatically expired after the statutory two-year window, double opt-in is on by default, every campaign carries the required sender identification and unsubscribe link, and you can export a CRTC-ready consent audit log for any contact in two clicks.
Can I send from my own domain?
Yes. MapleMarketing supports unlimited sending domains. We walk you through SPF, DKIM, DMARC, and a custom Return-Path / bounce domain during onboarding, validate the records, and warm new IPs automatically over the first two weeks. You can also bring your own dedicated IP on the Pro tier. Reverse DNS and BIMI are configured for you on request.
Does it integrate with MapleMail, MapleContacts, and MapleConcierge?
Yes - and these are first-class integrations, not webhooks bolted on. MapleContacts is the shared customer record, so list segments, consent, and unsubscribes stay in sync across the whole MapleWorkSuite. MapleMail inboxes show campaign engagement, last-opened, and lifecycle stage right beside each thread. MapleConcierge automations can trigger campaigns (or be triggered by them) and MapleReceptionist call outcomes can drop contacts into nurture flows. Two-way sync is real-time, with no Zapier in the middle.
How much does it cost in CAD?
Three tiers, all priced in CAD with no per-FX-surprise: Starter ($59 per month) for solo founders and small businesses with up to 2,500 contacts, Growth ($179 per month) - our most popular plan - for growing teams up to 25,000 contacts with email and SMS automation, and Pro ($449 per month) for multi-brand and multi-location businesses with unlimited contacts, full attribution, dedicated IP, and voice outreach. Annual prepay saves roughly two months on every tier and there are no per-seat or per-send fees.
Does it have AI-generated email copy?
Yes. The MapleMarketing AI writer drafts subject lines, preheaders, body copy, and CTA buttons from a short brief, with a Canadian-English tone option (so you keep your "u" in colour and your "re" in centre). It learns your brand voice from the last twenty campaigns you sent, generates A/B variants on demand, and suggests sending-time optimization per segment. Generated copy is editable, versioned, and never leaves Canadian infrastructure - we do not ship your customer or campaign data to third-party LLMs without a signed DPA.
Is MapleMarketing PIPEDA-compliant?
Yes. All subscriber data, campaign content, engagement events, and consent records are stored on Canadian-hosted infrastructure (Maritimes and Central Canada) with end-to-end encryption at rest and in transit. We align with PIPEDA, Quebec Law 25 (Bill 64), and provincial privacy acts. Subjects can exercise access, correction, and deletion requests directly through a self-serve portal that returns within the statutory thirty-day window. Full audit trails for consent, unsubscribes, and data exports are retained for the statutory seven-year minimum.
Who is MapleMarketing for?
MapleMarketing is built for Canadian small and medium-sized businesses - solo founders, growing teams, agencies, retailers, property managers, clinics, and multi-location brands - that want one CAD-priced app to plan, write, automate, send, and measure their campaigns instead of stitching together a US email tool, a separate SMS vendor, a social scheduler, and a spreadsheet. If you sell to Canadians and care about CASL and keeping data in Canada, it's aimed at you.
What does the marketing planner do?
The planner is an AI-assisted content calendar across email, SMS, and social. You drag campaigns onto dates, get holiday-aware suggestions, and route drafts through an approval workflow for multi-person teams. It gives you a single view of everything going out so you can see gaps and overlaps before you hit send rather than after.
Can I build automated drip and lifecycle workflows?
Yes. The visual workflow builder handles welcome series, abandoned-cart, re-engagement, and post-purchase nurtures. Steps can branch on opens, clicks, purchases, or any MapleContacts field, and a single workflow can mix email and SMS. Starter includes 1 drip workflow, Growth includes 5, and Pro includes unlimited workflows.
Can MapleMarketing post to LinkedIn and Facebook automatically?
Yes. You schedule posts from the planner and MapleMarketing publishes them for you. OAuth-friendly platforms - LinkedIn, Pinterest, Reddit, Bluesky, X, YouTube, and Google Business - post directly from the cloud. Meta and Instagram are more aggressive about flagging cloud automation, so those posts route through a MapleStation appliance to deliver reliably.
Why do Facebook and Instagram posts need a MapleStation?
Server-side automated posting to Meta networks from a data-centre IP gets accounts flagged and throttled. A MapleStation is a small appliance that sits at your office and posts from your own residential IP, which those platforms trust. LinkedIn, Pinterest, Reddit, Bluesky, X, YouTube, and Google Business post fine from the cloud and need no appliance.
Can I schedule posts and emails in advance?
Yes. Everything - emails, SMS broadcasts, and social posts - can be queued on the calendar in advance, and send-time optimization can pick the best time per segment automatically. You can plan a full campaign calendar, route it for approval, and let MapleMarketing ship each piece on schedule.
Does MapleMarketing send Canadian SMS?
Yes. It supports Canadian short-code and long-code SMS broadcasts, two-way replies, and automatic STOP/HELP handling, plus a transactional template API for receipts, OTP, and order updates. SMS automation is included starting on the Growth tier; you can mix SMS and email steps inside a single workflow.
How does MapleMarketing manage contacts and leads?
Contacts live in MapleContacts, the shared customer record across MapleWorkSuite, so your CRM, inbox, and campaigns all reference the same person. List segments, consent state, and unsubscribes stay in sync everywhere automatically. Starter covers up to 2,500 contacts, Growth up to 25,000, and Pro is unlimited.
Can I segment my audience?
Yes. You can segment on any MapleContacts field - location, lifecycle stage, tags, purchase history, engagement, or consent type - and use those segments as broadcast audiences or as branch conditions inside a workflow. Send-time optimization can then be applied per segment for better open and click rates.
Does MapleMarketing support bilingual English and French campaigns?
Yes. You can build and send both English and French campaigns, and the AI writer offers a Canadian-English tone option that keeps spellings like colour and centre. Because the platform is built for the Canadian market, bilingual sending and provincial privacy alignment (including Quebec Law 25) are first-class concerns rather than afterthoughts.
How does MapleMarketing protect email deliverability?
During onboarding it walks you through SPF, DKIM, DMARC, and a custom Return-Path / bounce domain, validates the records, and warms new sending IPs automatically over the first two weeks. Pro tier can bring a dedicated sending IP, and reverse DNS and BIMI are configured on request. CASL footers and unsubscribe links are auto-attached so messages stay compliant and inbox-friendly.
Are unsubscribe links and sender identification handled for me?
Yes. Every campaign automatically carries the CASL-required sender identification and a working unsubscribe link, and unsubscribes flow back to the shared MapleContacts record so a person who opts out of one channel is honoured across the suite. Implied-consent contacts are expired automatically after the statutory two-year window.
How is the AI writer billed - does it use Maple AI tokens?
AI copy and content generation in MapleMarketing draw on Maple AI tokens, the same metered AI usage that powers the rest of MapleWorkSuite. Your subscription gives you the campaign builder, automation, sending, and analytics; the AI drafting itself consumes tokens as you use it. Generated copy is editable, versioned, and processed on Canadian infrastructure.
What analytics and attribution does MapleMarketing provide?
You get full-funnel attribution across email, SMS, social, and paid, with ROI reported by campaign and by channel in CAD, plus cohort retention and A/B winner reporting. Starter includes basic analytics, Growth adds advanced attribution, and Pro adds full multi-touch attribution. A CASL-ready consent audit log is exportable for the CRTC.
How does MapleMarketing compare to HubSpot?
HubSpot is a powerful platform but it bills in USD, gates AI copy and advanced features behind higher tiers, charges SMS as an add-on, and hosts data outside Canada by default. MapleMarketing is CAD-priced with no per-send surprises, includes AI email and SMS copy, ships CASL consent capture and a Canadian SMS pipeline in one platform, and keeps your data in Canada - typically at a fraction of HubSpot's seat-based cost.
How do I get started with MapleMarketing?
Sign up for a tier from the pricing section, import or connect your contacts through MapleContacts, and verify your sending domain (we guide you through SPF, DKIM, and DMARC). From there you can draft your first campaign with the AI writer, drop it into a broadcast or drip workflow, and schedule it. If you need Meta or Instagram posting, you add a MapleStation appliance.
Can I migrate my existing contacts and lists from another tool?
Yes. You can import your existing lists into MapleContacts, and CASL consent is captured on import - express vs. implied consent is stored with timestamp, source, and the consent text shown. Bringing your audience over does not reset deliverability: new sending IPs are warmed automatically over the first two weeks.
Where is my data hosted?
All subscriber data, campaign content, engagement events, and consent records are stored on Canadian-hosted infrastructure in Maritimes and Central Canada regions, encrypted at rest and in transit. Nothing is hosted in the US by default, which is why MapleMarketing can promise 100% Canadian data residency and align with PIPEDA and Quebec Law 25.
Are there per-send, per-seat, or overage fees?
No. Pricing is a flat monthly CAD subscription per tier with no per-seat and no per-send fees - the thing that makes US email tools' bills jump unpredictably. Tiers are sized by contact count (2,500 / 25,000 / unlimited). Annual prepay saves roughly two months on every tier.
Which MapleMarketing plan should I choose?
Starter ($59 CAD/mo) suits solo founders and small businesses up to 2,500 contacts who mainly send email. Growth ($179 CAD/mo), the most popular plan, fits growing teams up to 25,000 contacts who want email + SMS automation and social scheduling. Pro ($449 CAD/mo) is for multi-brand or multi-location businesses needing unlimited contacts, full multi-touch attribution, voice outreach, and a dedicated sending IP.
Is there a free plan for MapleMarketing?
Yes. MapleMarketing offers a free account so you can start with no credit card and no commitment. Create your free account, explore the core features, and upgrade to a paid plan only when you need more volume or advanced capabilities.